• Name: Eduardo Gonzalez
  • Creative: Filmmaker
  • Location: Washington, D.C.
  • Description:

    Eduardo explains the frustration of spending more and more on camera gear, extra PA help, all while chasing the next project with no certainty that it would actually happen. Since joining Next Level Creators, Eduardo has completely shifted his business model to insure that he has monthly income streaming in while eliminating many of his old production headaches.

Transcript

Yes, a RED. This beautiful camera to show off to the world. We've made it. Look at me in slow motion. Epic. That was the goal. The goal was to be "cinematographer." We were artists. Yes, Calvin walking around with the RED, putting the tripod down. How epic, how unique. How incredibly full of debt. Not us, we didn't actually get that, but you get the point. You're over there trying to chase the next job and the next job. And fee-for-service, it gets expensive no matter what you do. I don't care if you're shooting on a GoPro or an ARRI ALEXA, it doesn't matter. It's the same principle, whether you're getting $50,000, $100,000, $200,000. The more money means more people, it means more time, it means the stakes are higher. And then you rinse and repeat and go after the next job, and you're always chasing. And at some point, it just gets tiring. I was flicking through my Facebook page one day, and I saw this sponsored ad from Paul Xavier. I'm like, "Who is this young guy?" Every video, yes, okay, every picture, he's successful, whatever. This is not going to work. But something caught my attention. He was saying what if you're competing with these people who have 4k cameras that Mom and Dad bought them, the young ones. And they're charging almost nothing, and you can't compete with that. And that was true. I was like, "Hey, that's me." Well, we decided to take the plunge, and I couldn't be happier, because it's a system. And you know what's great about it? You're not just giving a video for video's sake to a client. Here's a pretty picture. No, it's actually, "We help you grow your business." How? We have a system. That's more powerful than, "We shoot pretty pictures. We make beautiful stories." Oh my gosh, I'm tired of hearing that, story. And, "I'm a creator. I'm a creative that does story." That drives my wife nuts. The truth is this is very exciting, because if we help others grow, that means we have a rinse and repeat process, a proof of concept. That's what excited me. It's no more guessing. No more, "How do I run this thing?" It's powerful because we have a community. We learn together, we grow together. It's Q&A sessions. It's back and forth. And we're all winning and losing, but it doesn't matter. The fact is, we're learning and growing together. It's worth it. So, for me, I have no regrets. I think this is the greatest decision we ever made in our business. And I would tell you to do the same thing. Take the plunge. It'll be worth it.
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