Zack McNally is the owner of Bayside Media, a video production company located in Florida.
He was getting fed up with the classic project to project way of doing things.
Zack knew that offering something new, videos that provided immense value in terms of a return on investment for his clients was key.
So Zack started researching and came across Next Level Creators.
He joined the Next Level Creators program and within two months he was able to setup multiple commercial campaigns, putting him in the 6-figure per year range @ around $8,000 per month in recurring revenue.
His video business has made more money within the past 2 months than it did in the whole of 2017 by making two major changes to his strategy.
Pivoting to the Creators Operating System and…
GOING ALL IN.
Here is what you’ll discover in this interview:
- How to offer commercial campaigns to new & PAST clients
- Why your CONFIDENCE level is important in business
- What to invest in as a filmmaker that wants FORTUNE over fame
- Who your IDEAL clients should be as a video creator
Enjoy the interview!
Seize the day,
– Paul Xavier
Paul Xavier: All right. Hello everyone. I have an exciting guest with me today. Zack McNally from Florida. He is the owner of Bayside Media a video production company. He joined the Next Level Creators program a little over two months ago and he’s already over six figures in contracts that he signed and brought on, so that’s over $8,000 a month. Zack is excited to share his story with you and before I jump into this, Zack, welcome of course. Thank you for taking the time to share your experience and journey with everyone. When we spoke, we spoke a little over a year ago-
Zack McNally: Yep.
Paul Xavier: -and you decided you didn’t want to join. What happened for you between that year and just two months ago that made you decide this is what I really want to do, I want to be in Next Level Creators?
Zack McNally: Well, at that point I came across your program and at the time it made sense even though I didn’t capitalize on it, but I was in a different market that was a different space. I was the guy that was saying yes to everything. We got a dentist’s office over here in these head shots, we got a wedding over here, we got all different kinds of things and I had just moved from Wisconsin where I had my company there which was very small potatoes, and I moved down here and I rebranded. I was like, I want to get into commercial level stuff and I’m gonna do whatever it takes to get there but at the time the biggest paying gigs I had was weddings, photo and video.
Paul Xavier: Yeah.
Zack McNally: Your program that came across at that time was geared towards wedding photographers, videographers. I really wanted to get into it, but at the same time I also didn’t want to invest that time and money into something that is in a category I didn’t want to stay in.
Paul Xavier: Yeah.
Zack McNally: That’s why I was like as much as I see the value here, Paul, and we had good conversations, I just don’t think that it’s the right move this time. I’m glad I didn’t because I pivoted after that and got into much bigger and better things and then I came across your program that we have now and it was like, okay, this is exactly what I needed.
Paul Xavier: Yep. Commercial campaigns were what called out to you and you said when you saw that you knew this is the real level of clientele you want to be working with and the types of projects you want to be directing and facilitating. Right?
Zack McNally: Exactly. Also in between the time when I first made contact with you and recently, my office is in a co-work space which is really hip and it’s downtown. There’s lots of different individual and shared offices. At any given time there’s all different kinds of people coming through there and it’s like a hub of entrepreneurs, right? Surrounded by these people, which was the best thing I could’ve done at that time, but I ran into somebody who is doing digital marketing and he was kind of just getting started. I was kind of, I saw him every day. We would talk about what we were working on, what projects I was working on, what projects he was working on and I saw him progress, and learn all these skills, and bring value to clients that he was aiming to do and then do it over and over.
Zack McNally: I was like, man, that is the key. All of us video creators, and photographers, media producers … sorry, I’m outside. We’ve been delivering great products and content to our clients, but we’re doing a disservice to them by not implementing it. You can’t find an actual value on a video that you create if you just create it and hand it to ’em. If you say, I’m going to create this video, and then I’m going to put it into some ads, and then we’re going to spend some money and we’re going to test it and optimize it. Then a month from now we’re going to have a great idea of exactly how much money we can make you off of what you invest.
Zack McNally: Providing that value and that level of service is what I always wanted, but I never had the skills to do. That was kind of like watching this guy in the office study and watch every YouTube tutorial and everything he was doing out there, he’s slowly progressed. Not nearly as quick as I did with your program, but I still saw wow, that’s what I need to do. When I came across your program I was like, I’m doing all of this front end stuff but I’m not doing anything on the back end and this looks like the way to bridge the gap so that’s when I [crosstalk 00:04:19].
Paul Xavier: Interesting. For you, prior to joining Next Level Creators, the real struggle was you were doing these videos, they were all project to project and-
Zack McNally: Yep.
Paul Xavier: -I know because we’ve had a ton of conversations since you’ve been in the program. You actually have a bunch of other video creators that you work with who are talented, right, high quality video-
Zack McNally: Yep. Yep.
Paul Xavier: -so you’ve got a bunch of people coming to you with these video projects already wanting you, wanting the people you know, your team to produce these videos. Talk about what it’s been like now that you’ve started to offer commercial campaigns instead. How have your clients started to see you differently? How have the conversations changed?
Zack McNally: Well, the first thing I can say is that they love me now. They don’t just like me. They’re just elated every time we talked and I get emoji smiley faces and text messages, and I never got that level of connection with my clients before. That was rewarding for me, this job satisfaction when you’re that close to your clients to become friends. The second thing was all of my jobs and my clients that I worked with before that we’re happy with my work, they weren’t as motivated prior to continue to reach out to do more things on a regular basis because it was like, okay, we have this great video that improves our image, we got an ego boost, but they don’t really see any value in it. For me to go to them and ask them for several thousand dollars over and over every month without saying, hey, that video worked out so good and we tracked everything. Well they weren’t.
Paul Xavier: Yeah.
Zack McNally: It was very gig to gig and I had no way of budgeting and yes, I got some great gigs here and there and it was like, wow, there’s a chunk of money that’s awesome but then there’s dry spells and there’s no predictability, there’s no consistency. Why me going back to the same clients and saying, hey, let’s do a new fresh project and then I want to bring implementing and distributing to basically improve your bottom line. I want to put an ROI on what you’re doing right here between you and I, because before you saw the value because you liked my work. Okay. That’s great, but now I want to show you how I can prove that I’m making you money with them. That in itself is, that’s the key. That is the most powerful way of getting all of your hard work into, in front of everybody and actually showing this business that you’re growing it for them.
Paul Xavier: We talk about that all the time. The win-win nature of your relationship with your clients. When I look at video production in traditional video industry, when I first started doing videos you don’t realize that when you go into a business and you’re selling just the video production, it really is like you’re trying to steal a slice of their pie. They’ve got this company and it’s only so big, and then you’re coming in there saying, hey, I want to produce a video. It’s going to be this, that, and you want it to be as big as possible so that way you make as much money for that one gig. Then that person’s pies is getting smaller and smaller.
Paul Xavier: When you go and offer a commercial campaign I like to think of it as, hey, listen, I see you’ve got this pie, it’s going great right now. Your business is doing well. I want to help you make the pie bigger so we can both eat more. That way we can both get full and also service your customers better. That is such a different relationship that I have found with our personal clients that we run commercial campaigns for and of course the ones that you’ve gotten so far, which is terrific. You’ve been doing this for two months. How many clients have you brought on for a commercial campaign so far?
Zack McNally: One, two, three, four, but I swear I’m forgetting one. Okay. I got one on the fence, so four and a half. We’ll call it five because I’m going to get them.
Paul Xavier: Okay.
Zack McNally: Yeah, they’re on the fence, but we’re already past foreplay. We’re negotiating a contract and he bugged me today. He’s like, can we do this? I know I said a week, but do you think we can do it sometime this weekend? I literally talked to him today and I was like, yeah. He’s like, this is the exciting part because they see the value in it so much that he’s like, I want you to give us two options. Option A, you charge us for all the different services that you bring to the table at what you would normally charge and an option B, discount everything and we give you a share in the company because if you’re gonna launch us out there we want to take you along for the ride, because I’ve already done business for one of that client’s other companies.
Paul Xavier: Sure.
Zack McNally: That was really exciting. Yeah, so far we’ll call it five.
Paul Xavier: Yeah. That’s a different type of deal as well than you’re probably familiar with.
Zack McNally: Yep. Absolutely. That was a shocker but I’m embracing it.
Paul Xavier: Good. When you’re looking at the old business that you’re running, Bayside Media before really running commercial campaigns, what were some of the struggles or biggest problems that you were having that you think other video creators might be able to connect with?
Zack McNally: Okay, so first and foremost everybody thinks that they need to have the best gear out there. Well, it helps, but at the end of the day what I’ve learned from your class is a lot of marketing strategy that can make even a mediocre video 10 times more powerful. First of all, don’t obsess over all of your gear. Yes, have something that’s a little bit above consumer level, but if you’re already a professional in video and then you already have the gear, but if you’re on the fence and you only have some gear just invest in a decent DSLR, and some decent lenses, and lighting and audio but don’t go crazy because the the campaign commercials that you’re going to be doing for these people aren’t going to be insanely advanced.
Zack McNally: You’re not doing TV commercials, but the important part is that you take the strategies that you learned through your course and then you apply them all the way through. That’s one thing that a lot of people ask about. What do you shoot on? How do your videos, what do you do this? Well, it’s up to everybody’s style and if you’re at least at a prosumer level, then that’s good enough to make an impact. The second thing is going gig to gig, that’s the struggle that I think everybody has in this industry that hasn’t figured this out yet. That is you have one month where you have 10 gigs. That’s maybe high, maybe you’ve got six gigs, and then next month you’re like, all right, I’m going to call those guys up and we’re gonna do some more work. Well, they get hard to get ahold of, or they don’t have the budget, or they don’t really, aren’t motivated to do it.
Zack McNally: You can say, yeah, but I’m going to do a video even better. Well, they don’t really care that much, you know? The gig to gig thing is really hard for you to not only maintain consistent budget, but to scale. There’s no scalability whatsoever in that. Just the value of being able to have monthly retainer contracts where you’re on a regular basis creating new content, and bringing new business in for them, and bringing your business in for yourself, I mean that, that is something that I don’t know how it didn’t dawn on me all these years working on this stuff, but that’s the secret sauce even though there is no secret sauce, that’s just a strategy that is most effective.
Zack McNally: Let’s see what else, if there’s anything else. Just be confident. A lot of people struggle and they have these great opportunities, but they’re really timid about asking for money. What I have found is don’t be scared to ask for money. In fact, the cheaper that you price yourself the less value you’re actually putting on yourself. You go into a meeting and you would be happy with $2,000, right? You’d be like, okay, that’s good. You don’t want to put yourself into that box because you can never negotiate up. You can always negotiate down. That’s another thing. I come in a little aggressive every time. A little high on what I think is what I would get. Then they’re always going to have pushback, but you stand your ground and then you reiterate the value of it and you’re just genuine with them and you’re like, look man, I know that sounds like a lot of money, but if you give me this opportunity to show you how I can grow your business, and it works, and it’s predictable and scalable, would you not want to double down on it afterwards?
Zack McNally: I mean, use that Jordan [inaudible 00:13:11] line. If I put you in at 32 and pulled you out at 65 would you be mad about it? That kind of thing. The bottom line is I was really timid. I mean, not this last couple of years. Since I moved to Florida I was like, I don’t really care. I went for it, but for years before that I was really timid and I was really like, okay, this is the first one. I’ll give you a deal on this first one. Don’t do that, don’t do that. Once you do that then it’s really hard to go up from that and I know you want to help them out and you want to get that client, you really do, and you want to do whatever it takes to get that client but stand your ground and be confident. Say your number and then don’t say anything. Just wait.
Paul Xavier: You’ve learned on that one.
Zack McNally: Oh, man.
Paul Xavier: Say your number and then silence.
Zack McNally: Yup. Well, and then they think about it and then they only have to answer with something as a rebuttal. That’s a lot of thing, that’s a lot of people struggle with that. Myself, I was one of the biggest ones but you learn to really go for it and do not undervalue yourself.
Paul Xavier: Confidence is a difficult thing because it’s one of those things that a lot of people, I think, they look at people who seem to have a lot of confidence and I mean, psychologically we all are, we compare ourselves to other human beings all the time, right? The me at the moment, I start looking at someone else I start feeling bad about my own life because oh, they’ve got more. They’re funnier, they’re happier, there’s all these different things so I’m comparing myself and all of a sudden I’m not comfortable with who I am anymore. To play that comparison game is very difficult. It’s very dangerous as well.
Zack McNally: Yeah.
Paul Xavier: Confidence is a really big thing because confidence comes from your own experience, from your own belief in yourself. Most people, they don’t have many experiences because they don’t push themselves outside of that comfort zone very often.
Zack McNally: Yeah, absolutely.
Paul Xavier: When I think about confidence, especially in this field, it’s very difficult if you’re going out to sell a video that is essentially just trying to take someone else’s money and in a sense like, hey, I want to charge as much as possible for this, but it’s much easier to do it when you’re looking at it from a win-win perspective. I found that when you can tie your value to something that’s not you, but something else, confidence is almost, it just radiates out of you. Hey, if every dollar you spend with me I make you five in return, why wouldn’t you want to spend more? Right? That confidence should radiate out of everyone. If you can do that, every person you work with you are delivering a massive benefit to a massive service too.
Zack McNally: Absolutely. To touch on that, the comparing yourself to other people. Yeah, that’s poisonous. Don’t do that. When I got here I was like, oh, this whole agency over here is doing all this awesome stuff, and they’re doing all this awesome stuff, and I have this little tiny bundle of gear and I’m renting an office I can barely afford. I was like, man, everybody’s doing so good and I felt crappy about it. At the end of the day I realized there’s no way that you’re ever going to gain anything if you don’t try it. In that comfort zone, that’s where you never want to be. You’d be … this is where the magic happens right over here. I’ve learned to live outside of this. You know this? Throw that. I want to be over here, I want to be thrown at the wolves. I want to push myself to do something I haven’t done before.
Zack McNally: Fake it till you make it sometimes. That’s really, you got to do that. Just having the ability to stand up and basically say we’re going to do this. We’re not, it’s not a debate on whether or not we’re going to do this, it’s how and when we’re going to do this.
Paul Xavier: A question for you on that then. Did not having the confidence, the experience in delivering commercial campaigns before, after you joined Next Level Creators what was your confidence level at once you made that decision and you joined, was it higher? Were you just ready to go?
Zack McNally: Paul, I can’t tell you how many aha moments I had going through the course. I can tell you put so much effort into that and so much research and I can’t imagine how many people you worked with to get all that together, but it was all these burning questions that I didn’t have written down on the list were just answered as I went through it. I’m not just making this bullshit up, sorry, to just stroke your ego or build commercial. That’s really what it was. I was going through and I was like, oh, my God. I’ve always needed to know that and that makes total sense about this over here. Then if this means this, then that means that, it’s through deductive reasoning and all that other … So yeah, going through it I gained so much more confidence just because I had the knowledge that I was lacking.
Zack McNally: You can watch 50 YouTube videos about the same thing and get 50 different answers. Then when I was going through your course I was like, okay, this makes logical sense. I applied it and it got results, and I was like, all right. This is exactly what I needed to figure out. Trying to figure it out on your own, good luck. It’s gonna take forever. I would rather invest my money into something that I know is going to benefit me, which is why these businesses want to invest money with me because I’m going to benefit them. Same thing, different ballgame. Yeah, that’s, I mean, as I was going through, and I’m still not finished. I’m near the end, but even the first month I was like, okay, here’s an opportunity.
Zack McNally: I can do A or B. I could go A, yeah, I’ll make you a video because you’re interested in making a video. We can do that and I wash my hands, see you later. Maybe I’ll call you next month or I go for it and I say, I want to make you a video, but are you guys doing Facebook ads or any kind of Google marketing? Are you doing any of that? We want to. We thought about it. We started a Facebook page. We made an event for our VIP party and all this other stuff. I’m like, do you have somebody actually creating ads and generating with direct sales more business? Do you have anybody doing it? No. Okay, so I want to give you guys a deal on a video and ongoing management and I’ll tell you why. Then I went into the reasons and the benefits of it, and they were like, yeah.
Zack McNally: The funny story is my first client already had an agency, a big agency, a Google partner agency. Right? I was like, oh, they didn’t tell me that at first. They said, yeah, we want to do it but we haven’t really figured it out. Well, they already did that. They already signed the contract and on our second they told us that. I said, okay, well, it’s not what you said the first time, but what are they doing? They’re like, well, they’re doing Google Ad Words, and they’re doing the Facebook ads, and they’re managing all that stuff.
Zack McNally: I said, okay, do you have, just out of curiosity, because I know some things about this, I just want to see what they’re doing for you and if you’re getting a good deal because I want to help you either way whether or not we work together I’m just curious to see what they’re offering you. They’re like, yeah, yeah we’d love a second opinion. Then they went and they showed me their contract and I was like, well, first of all you’re going to have them manage all the people that come in and contact? Well, you’re the owner of your business. You’re going to want somebody that you don’t even know in Nashville or probably in India answering all of your text messages or all of your Facebook messages? They were like, oh, I don’t know. I’m like, think about it. If some lady’s mad about a review do you want them to answer it or do you want to just snuff the fire immediately? Okay, that’s a good idea. I’m like, well, they’re charging you $800 a month just to do that. That’s one way you can save money.
Zack McNally: Over here they’re doing this. Okay. They got the Facebook ads, what are they actually doing and how often? They go through it and I was like, okay, so this is very ambiguous. They’re not telling you exactly anything they’re doing about any strategies whatsoever. They’re just like Facebook $1,500. I was like, I don’t know man. They’re like, you know what, we’re going to a conference in Tampa and we are going to be meeting them, and they are a sponsor of this tech conference.
Paul Xavier: Sure.
Zack McNally: We’d like you to come along with. If they ask you’re our marketing manager. Just come along and then give us your feedback on what they say. I had a meeting literally with their old digital marketing person, agent and she clearly was a salesman and didn’t know anything about the whole process. She didn’t know anything about the specifics because I gave them questions to ask her before based on what I learned from your course the prior week and because I knew it and understand it, and I was like, okay this makes sense and I can back myself up. If they ask me these questions I can back it up. They went into it and she just didn’t have a straight answer for anything.
Zack McNally: Then we went over the ads that they created and you can tell that they were outsourced to India because they didn’t make any sense. There was a large balding guy and in a spot ad. How is that going to grab anybody’s attention and the copy was horrible. The copy was grammatically terrible and so I was like, can you get any way of getting out of this contract because I’d like to help you and I’ll give you a great deal. I’m not going to make you do a long-term one year thing. You feel it out and if you’re happy with me then we’ll go that route. After we get established maybe we’ll have renegotiating on what the value is and everything. They were like yeah, it sounds great. They got on the phone, they’re like look, yep we want our money back and if you don’t get our money back we’re gonna have problems because we’re going to go in another direction.
Zack McNally: Then they went with me and I took on all that responsibility. Within the first month after sending in my first ads, and I went through and I looked at all the KPIs, and I saw what was working. Okay, this copy and this photo was working, this one’s doing absolutely nothing, and this one’s going crazy over here, and these two have this, this, and this in common. This, this, and this in common. I turned off everything else. I doubled down on all those. I duplicated those ads, ran them some more, and I was at the spot a day and the manager was telling the owner in front of me, she’s like, I can’t respond to these calls fast enough. We’re already at capacity for our VIP party, for our-
Paul Xavier: That’s great.
Zack McNally: They’re already at capacity. He’s like-
Paul Xavier: Congratulation.
Zack McNally: Yeah, thanks. That was just by doing, just following the simple steps because it makes logical sense, but going through all of that they were just elated. They’re so happy because this is their baby. This is their baby and they trusted me and I said, I’m going to do this and we’ll do it on a trial period, but ongoing I’d like to negotiate an ongoing thing. Then for the other branches that they’re opening and they said absolutely. It was a dream come true because I was actually able to deliver. I feel good about it, they’re happy about it, and then it’s going to scale further. Oh, and on top of that, another little cherry on top. It is a franchise and I got on a conference call with the, at time I didn’t know this, the COO of the franchise-
Paul Xavier: Oh, yeah.
Zack McNally: -which is, they have thousands of locations across the country, right? I didn’t know he was the COO and I was talking to him about the landing pages and how garbage they were, and how bad all the errors that I found on their website, and the user experience and this, that and the other. I literally made a list on my tablet and on the phone call with all four of them I wasn’t a dick, but I was very blunt about it. I was like, look man, they hired me to do a service for them. I understand that their franchises are only these right here, but your entire corporate structure is affecting them and everybody else. Here’s what I have to suggest that we fix right now. I went through everything and after that I talked to the owner and the owner was like, wow, I got to say, you got some balls.
Zack McNally: I was like, what do you mean? He’s like, well that, I mean, you know he was the COO, right? I was like, I thought he was an IT guy. I thought he was the web guy. No, he’s second or third in command over the entire massive conglomerate. Then he calls them back and says can we work out a way that he can do our marketing on a corporate level and also do our videos too, because I sent them my videos. They came to me with that and I was like, absolutely, but I want to make sure that you guys are serviced. If you’re paying me to do this stuff right now they should be paying me and you shouldn’t have to do this if they’re going to use it across all platforms. They should be co-sponsoring your marketing budget if they’re going to be using it everywhere else.
Zack McNally: They’re like, absolutely. It’s like, all right, well let’s negotiate some terms and then everybody wins.
Paul Xavier: There you go.
Zack McNally: It was the small victory that turned into a massive victory, and that’s just one client. It was like wow. Then after that it’s addictive because you’re just win,, after win, after win, after win and I am able to explain all this stuff because I understand it for the first time.
Paul Xavier: Yeah.
Zack McNally: I do this much and now that I’ve gone through and I’ve figured everything out it’s making sense. I’m going all right.
Paul Xavier: Right now the energy, the vibe that I’m getting from you Zack is like you’re a firework that was just, it just got shot out of the cannon, but it hasn’t exploded yet. It’s still just going up. That’s the energy that I’m getting-
Zack McNally: Yeah, that’s how I feel.
Paul Xavier: -which is awesome. It’s such an exciting thing when you’ve been doing something and how long have you been in the video world?
Zack McNally: I’ve been in the video world, well, I was in photography specifically first and then I segued into video a couple, a few years ago, so I would say for sure four years. That was probably the first video that I did that was actually professional.
Paul Xavier: Yeah.
Zack McNally: Before that I was doing photos and yeah, we’ll say four years.
Paul Xavier: Even so, four years you could span it back further, but this time that you spent and invested, and this energy, and this passion that you had to master something, to learn this art form, to be able to take it to people, and share, and collaborate, and learn and I mean that’s one of the biggest reasons we all get into this creative field in the first place.
Zack McNally: Absolutely.
Paul Xavier: Now for you to start to learn and master the business skills and pair those two things together. I always think of it as like a tool belt. You’ve invested so much of your energy into mastering the tools for creativity, now you’ve added the second pouch on that tool belt and you put in these new tools for business, and you master those as well you just skyrocket. That’s what I’m getting from you right now. It’s this amazing feeling. It’s beautiful.
Zack McNally: That’s why it’s a tool belt because I use that. I used to be a carpenter. I use that as a tool belt. Sometimes people ask me, well, can you do this? No, but I got a guy in my tool belt.
Paul Xavier: Yeah.
Zack McNally: When I was flipping houses way back in the day trying to pay for all the cameras that I was buying when I first started out we had what we called a tool belt and we had a good plumber, a good electrician, a good dry waller and they brought all these skills together, and then you built a house.
Paul Xavier: Yep.
Zack McNally: Same analogy. It’s hilarious you use that.
Paul Xavier: Now that we know where you are, I mean you’ve got four clients, you’re already making over six figures. You’re only two months in. Where do you see yourself in the next 12 months? Where are you going to take Bayside Media?
Zack McNally: I actually can’t even put a limit on it. I can’t even put a cap on it. The things that I’ve gotten into are pretty big and I can’t really talk about some of them, but at the end of the day what I’m going to do in the next 12 months is going to be more significant than my entire career. If that says anything.
Paul Xavier: That puts a stamp on it.
Zack McNally: Yeah, they don’t teach you any business skills in art school. It’s pretty much here you go, you know how to do something but you know how to do the rest of it and good luck. Now that I have these business skills, and I have had a personal interest in developing more business skills and knowledge along the way because I knew it was important, but I never realized how vital it was to grow. You literally cannot, you plateau and you can’t get anywhere else without having the skills, and the knowledge, and the gumption to go after it, but mainly the skills and the knowledge to take what you know how to do best and convert it into a business valuable package. Something that you can actually deliver over and over, and scale over and over. The possibilities are limitless now and before it was such a struggle and I was like, what am I doing wrong?
Zack McNally: I feel like I’m a perfectionist most of the time and I may not have the greatest videos, or the greatest photos, or anything else, but I feel like I’m pretty competent in it, but why am I struggling so much when there’s so much opportunity everywhere? The more that I studied your class, the more I realized that there’s a whole ‘nother section that I just didn’t even know about and it’s like hitting the fast track. It’s like you’re on a drag strip and you hit boost on your turbo. That’s what it felt like. Then once you go up there’s no way you’re going back.
Paul Xavier: Yeah. Yeah. You’re a new person, you have the skills, you have the tools and then you can just keep going from there, keep building so that’s great.
Zack McNally: Yeah.
Paul Xavier: Awesome.
Zack McNally: I mean, I’m at the point right now where I’m, one of my top priorities is figure out how to get all these people in place to work for me. I’ve literally never had to hire people before other than assistant. Maybe at most four people for a major shoot. Now I’m like, okay, with this client over here they’re literally bringing me 150 clients through their company that they’re already servicing on a different type of marketing platform and they’re going to online video, and they want me to do all of it. There’s no way that I can in the next six months shoot 150 plus videos on my own. I brought in every good video guy that has been working for me on jobs here and there and I’m like, what would it look like in the next couple months if I brought you two to three things to do every week?
Paul Xavier: Yep.
Zack McNally: That’s just one client. Then I have this other one over here that has three more franchises that are going to need to be serviced. That’s not that big of a deal, I can handle that, but over here we have this new piece of software that is they’re going to bring to market and that is going to need an entire marketing team because it’s going to be so huge. That’s kind of a complicated thing to explain. I mean, the clients that I’m just straightforward doing videos and doing their online marketing, those things all have potential to go from here to here. I’m basically having to plan ahead. I’m having to, when you’re playing pool you got to be two or three shots ahead of the guy that you’re playing to win. Right now I’m thinking two months, three months ahead of now because these things are falling into place, and we’re executing, and we’re moving on this plan of action. That’s also something that I’m having to learn, delegation, but that’s the key to scaling.
Zack McNally: That’s exciting. I mean, just the fact that I had a few opportunities and I just said, you know what? I’m not going to do this how I’ve always done it. I’m going to do this the PX way. I’m going to go in there and I’m going to deliver this proposal and I’m going to make them see the value in it. Honestly it wasn’t that difficult. There was very little push back. There was some questions which I promptly answered, but I mean at the end of the day it’s the difference of having a steady paycheck that you’re growing versus not knowing when the next one’s coming and what it’s going to be. It’s just night and day. That’s it. It’s outstanding
Paul Xavier: For anyone who just watched this who got to learn from your story, who may be in a similar situation. Maybe they’re struggling with one of the things you mentioned, maybe it’s confidence, maybe it’s they’re working gig to gig right now doing video production. Maybe they’ve just moved and they’re comparing themselves to all the other amazing video crews around with the big fancy equipment and they’re trying to figure out how do I differentiate myself? How do I break out? How do I actually provide for my family with this creative skill set that I have and that I want to do? Would you recommend the Next Level Creators program to them and why?
Zack McNally: Yup, 1000% I would recommend it and a few reasons for that is it’s not only a course that shows you how to grow your business in generalities. It’s a course that shows you how to develop skills that aren’t directly related to video production and to digital marketing, but just invaluable business skills like your time management and the surrounding yourself. That’s something I firmly believe in is you become who you surround yourself with. You have to surround yourself with people that are doing better than you, or are more successful than you, because in order to keep up with them you have to push yourself. If you’re hanging out with people that are down here and you know that your skill set is higher than them or they’re going out to the bar all the time or whatever. This is a course that will not only focus your energy and the power of focus, it will show you how to take your skill set that you have now, grow that, and then take this business section and then grow that, and then the entire thing combined is where everybody ultimately wants to go.
Zack McNally: You have skills that are in business, and negotiating, and time management, and just personal development. That’s all things that I’ve been very focused on. This is kind of like the Reader’s Digest of the important stuff. Then the digital marketing is just, it’s so powerful because having the ability to put a value on what you’re doing is the difference of having a tiny company that makes you 60K a year, and barely pays your bills, and gives you endless anxiety and stress, and you never have peace of mind that you’re killing it. It’s the difference between that and then taking your skills and then being stoked every day because what you’re working on is growing and that there’s more opportunity. Before I was like, man, I don’t really know what I’m going to do over here, or over here, or over here. All of a sudden you’re like, I can make money there, I can help him and make money there. I can make money there, and I can help him, and make money there, or her there. The program I absolutely recommend for several reasons. That’s it.
Zack McNally: I mean, if you’re down here and it seems like a bunch of money, I thought so too. It’s more than paid for itself. It will continue to pay for itself so invest in yourself. If you’re on the fence, if you want to do something, and if you’re proactive you have that drive. This is going to give you the ability to springboard into success. Take the plunge, study hard and focus. Cut all of the distractions out of your life and literally see what you can do. Put yourself to the test, test yourself because that’s what I did and maybe my friends think I’m deceased or nonexistent. I see them once in a while, but every time I hang out with them again, it’s like no time has ever passed so don’t worry about that. Leaving the things that aren’t making you money over here and focus on what’s gonna make you money and what’s going to bring you to the next step. Using Paul’s program is it. I mean, just do it. Literally do it.
Paul Xavier: I love it.
Zack McNally: If you have any questions just call me. I’ll tell you.
Paul Xavier: I love how you said challenge yourself because that honestly-
Zack McNally: That’s what it is.
Paul Xavier: -that really is what it is. I mean, when I think about it what’s in the program is not easy by any means. It is very difficult because you have to be focused. You have to in a sense sacrifice, but when you’re willing to do it, when you’re willing to cut everything that isn’t servicing you, isn’t it helping you be the highest version of yourself and you’re ready to take things to that next level, that’s when it’s time to challenge yourself. That’s when it’s time to invest in yourself and go all in. I love hearing your story. I love seeing your firework energy. It is just, I mean it’s astounding and I can’t wait to do another one of these interviews in a couple of years and at that point in time we’ll be talking about where the tens of millions are coming from for you and who the next hires are going to be for you.
Paul Xavier: Very exciting [crosstalk 00:37:40].
Zack McNally: We’ll go boat racing.
Paul Xavier: Awesome, Zack.
Zack McNally: Just don’t be afraid. Just literally challenge yourself. Something that you think may seem impossible or really difficult to do, just try it. Just literally put everything you have into it. I mean, I’m working in private jets, and yachts, and stuff. I would never, I didn’t even know anything about it, but I was like, you know what? I’m going to try it because the worst I can get is a no and I got yeses. Even after 150 no’s, I still have a couple of yeses here and there. Now with all this knowledge I get a lot more yeses, so that’s something to think about too.
Paul Xavier: Awesome, Zack. Thank you so much for sharing your story.
Zack McNally: Of course.
Paul Xavier: We’ll go ahead and thank you all for watching. If you have any questions for Zack, as he said, you can find him on Facebook @ZackMcNally. I might link his profile if he is okay with that in the comments section somewhere below, above here.
Zack McNally: Yeah, that’s fine.
Paul Xavier: Okay.
Zack McNally: I mean if you guys are blowing me up then just go to my company. Go to Bayside Media.
Paul Xavier: Awesome, everybody, thanks for watching and until next time.