There is a quote I love by Michael Jordan that I want to share with you…
An interviewer asked Michale to fill in the blank on this statement:
The greatest thing about the game of basketball is _______?
“The greatest thing about the game of basketball, to me, is… The passion.”
When I was 23, I quit my 9-5 job to pursue my passion of becoming a wealthy creator.
- My family thought I was crazy for giving up a $45k /year job
- I had no idea what I was doing but was committed to figure it out
- My friends thought I was a jerk because I stopped hanging out with them and got 100% focused on building a real company and getting clients that became friends
In this interview with Conrad Weaver from the my story podcast, we explore the importance of being passionate about the work you do.
For me, if I wasn’t passionate about making videos that get results, I would of quit a long time ago!
Enjoy the interview and comment below on the video to let us know what the most powerful lesson you learned was.
– Paul Xavier
Welcome to episode number 13 on the my story podcast
the my story podcast features interviews with leaders, influencers and entrepreneurs who tell us their story and the life lessons they’ve learned along the way. Hi, my name’s Conrad Weaver and I’m your host for the show. I’m a filmmaker, entrepreneur, storyteller, and if you’ve ever thought about quitting your day job and doing something you’re really passionate about, instead, today’s show is just for you. That’s exactly what Paul Xavier did. After spending four years working in a government job, he decided to go on his own and do something he was passionate about. Today it’ll show, we’ll hear all about his journey to being self employed, starting a business and the joys and sorrows of all that and we’re going to learn why he made that decision. But first, a message from our sponsor for today’s show for to seals, coffee company roast amazing coffee. They have a great story too.
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Today on the show I have Paul Xavier with next level creators and he’s gonna to explain to us what that is. Paul, welcome to the show.
Hi. Thanks for having me. Absolutely. So Paul, what is next level creators? Uh, so next level creators is a step by step implementation program where we help filmmakers, creative entrepreneurs, video creators, pretty much anyone who’s passionate about making a living by making videos to do just that. But we do it with a focus that’s very different from traditional education. Instead of focusing on perfecting your skills with the camera, we teach you how to perfect your skills in business, marketing, sales, operations, all of that. So that way you can actually find success as quickly as possible. Uh, with your skill set that you, you have when it comes to creating videos and using your camera. Man. Where were you 10 years ago? When I was starting out? Uh, I was, I was probably drinking mountain dew and playing video games. So how did you get to where you are?
What’s your journey and reward you grow up and what path did you take to get where you are? So I am from Maryland, uh, in between Baltimore and Annapolis, Maryland. If a, your listeners are aware of that area here. And I grew up basically, I mean, quick story. My Dad is a mailman, has been no entrepreneurship blood in my family. My mother is, I would call her more a hippie than anything. And uh, I had a great life. My parents were divorced, I’ve got two brothers, but um, that was normal for me growing up as it is for everyone who has it happened. And in terms of schooling and things like that, I always found that the traditional education system wasn’t exciting to me. I was a e d c minus student. Um, I did play some sports, I was quite competitive but for the most part I was more on the introverted or shy scale.
And um, it wasn’t until I actually got out of high school and decided not to go to college, not to pursue a degree and got a nine to five job that I realized how awful the traditional employment system and sort of career trajectory is for someone with a nine to five job. And I was working for the government where they had a saying, essentially you, you’d walk into work every day and they would, they would ask you how many days do you have left? And it was how many days you have left until you retire. Oh my goodness. So Bam, just from day one you were thinking about your retirement date because that’s when he got freedom. So wow. It was very, it was not a conducive environment for passion, for excitement, for loving what you do for being rewarded for what you do is it was the opposite of that.
And you would you call yourself a creative or you I wouldn’t have at that point in time. At that point in time, I was the guy with a job and honestly I was making more money than really anyone else in my family. I was making like $40,000 a year at the time. I come from a, a sort of a lower income family and I was looked at as the success in the family. Then my cousin actually got engaged and there was a wedding that I went to and uh, her fiance, the person who was throwing the wedding, their house, when I went there, I’d never been around rich people. Um, I went to their house and they had a statue that cost more than my salary. Wow. They had their guest house was bigger that I was staying in, was bigger than our house and they had a chef and just all these assistants, they had two yachts with two full time captains that we could take out, um, for this wedding. And I was like, Whoa, what is, what is this lifestyle? Right. Because I’d never known that. I’d never seen it before. And it was at that moment in time that I realized that a lot of things that I believed about life in myself were wrong, and that there had to be something different because there was no way that these people could have all of those things. No Way. That these people could live a lifestyle that completely different unless they believe something very different from what I believed.
Hmm. Wow. You know, that’s something that a, I was speaking to a friend of mine yesterday who’s a, he’s a consultant and he, he’s a, he’s a coach and life coach. And knew we were talking about mindset and so, you know, you only know what you know. Very true. You know, so you grew up in like I grew up in a, in a poor family and that’s all I knew. And so unless you learn a different way and train your brain to think a different way, you’re going to still think the same way. So that, so that’s kind of what you were doing, right? You were brought up into family and this is what you knew. You go to work, you do your nine to five and you count down days for retirement. Right?
Precisely. Yeah. And you just, you do your best to work hard and that was it. You’ll get paid what you get paid at your job.
And so what did you, I mean, how did you make that decision to say, you know what, I’m gonna, I’m gonna try to carve something on my own. I mean that was a huge risk, right?
Yeah. Well the, the CEO at the company I was working for at the time, I worked there for about five years. He’s a close friend. I still one of my greatest friends to this day. Um, he became my first ever business mentor and his name is John Kovak. John was the CEO of the company I was working for. He sold the company and was essentially going into early retirement. And again, he, he had lived a lifestyle very different from what I was accustomed to and had never been around. And uh, so getting to learn how he thought, I getting to see how much, how he used money to make him more money, how he leveraged other people’s time to grow himself and in doing so, create value for others. Um, I learned a lot of lessons from him and when he decided to sell the company, I knew I had to leave.
I knew I didn’t want to be there working and doing the same thing for the next 10 years, hoping to make six figures one day. Right. So I quit and I decided, you know what, I can make it as a full time. What I just considered was a creative, I would do photography. I do, I shoot videos, I shoot any type of video I could get, I’d shoot any, I create a website cause I had some technical skills. Had you done any of that before? My photography and video? Not Professionally, no. I’d only ever done it sort of for fun. And I just decided, you know what? I can go and help people with this l and start charging money for it. And in doing that, I immediately became a struggling artist as well. Right. It’s that myth that, oh, you quit and you’re successful.
That did not happen at all. I went straight into debt. $12,000 in debt was kind of the, the point of sleep in this area. It’s very competitive. I mean, it’s a huge market here with lots of people doing that. Absolutely. Yeah. You’re, you’re 100% right. And so what I noticed, and this is probably a really a golden tip for anyone who’s listening, is if you’re just offering video or you’re just offering websites or photography for business owners, they’re not looking at your photography video or website as the full solution to their problem. They’re looking for a way to leverage those things to grow their company. And I learned that in a really interesting way. I sold a client, a website and a video for some $5,000 I was so happy and proud of myself. Then they told me how much they were paying the marketing company, which was $5,000 a month.
Wow. To distribute the web. The website video I produced and my, my jaw just dropped to the floor. Wow. So what did you do? I decided I was in the wrong business. I decided I was going to learn how to not just create the assets they needed, but also distribute them for them. Hmm. Yeah. Wow. That was smart. So, so without any like formal training and all of this, you just kind of figured it out. Again, this is where I heavily, heavily over the years have learned the power of mentorship. John was my first mentor who really believed in me and said, if you want to have a better life, having a nine to five job is not the way to do it. You need to become entrepreneurial and become resourceful and quitting your job as the only way you’re going to do that. So I did that.
I failed really hard. I gotten a debt. And um, then he told me and taught me more about packaging and I was offering video is I was starting to climb up that ladder because I started at $500 a thousand and I climbed it up to 5,000. Right. Um, but still I wasn’t bringing enough and it was very feast or famine, feaster famine. That’s when, um, I decided I need to figure out how to do this distribution thing. After watching my, well, it was a jewelry appraiser, pay that marketing company and I hired a, hired another mentor who could teach me how to run Facebook ads. Hmm. Wow. So the thing
was the key for you too,
your success. It has been time and time again. And it’s interesting because I never really summed it up that way, but every time I run into a really big challenge on something that I don’t know how to do a, there’s really two things you can do. You can try to figure it out on your own, which I’ve done that plenty of times. Right. Simple things. Um, but if it’s a really big thing, really important thing, I have found that finding someone who is the best of the best at what they do, um, and just hiring them to tell you what’s working right here right now in different industries or different markets, it’s worth its weight in gold because it just saves me so much time.
Boy, that is so, that is so good. I mean, that’s, that’s valuable information for anyone starting out. I mean, define that person to find that expert who’s been there, done that, done all the hard work and that can teach you. Yup. Not that it’s not, not gonna be, you know, not going to be easy. I mean, that’s, I mean, it’s not going to be just a, just a, you know, walking in the park, it’s going to be hard work. But if you have someone who can guide you like that, wow. That, that, that’s huge. I mean, that’s something that I wished out of hat and I, I guess in a way, I did have some of that in my early years starting out on me. I’m on video producer and have had some people who’ve guided me along the way, but, uh, yeah, that, that’s huge.
And there’s a great quote by Charlie monger about, uh, in Charlie monger. He is Warren Buffett’s business partner at Berkshire Hathaway for those, uh, who, who are unaware and they’re billionaires. So that’s a good thing to know. You want to emulate people who are successful. Yup. And, um, he talks about how it’s it w if he could, he would want to know where he was going to die so he could never go there. Oh, wow. Do you, and the beauty of that quote is it’s oftentimes more valuable to know where you would make a mistake that you don’t know you’re going to make before you go into it. So you can avoid it altogether, right. Than it is to know exactly what’s working because then you can avoid the costly mistakes. You can avoid the, I mean, for example, a lot of video producers, they don’t realize when they’re offering commercial commercials to clients that it’s only a part of the solution for the client. Right. And then they’re stuck working project to project for years and it’s sometimes it takes them 10 years to get their hourly rate up to the place where they can make a living off of it and support their family. Right? Whereas you can shortcut that dramatically by learning how to either run one run content retainers or you’re creating content on an ongoing basis or create commercial campaigns and run video plus distribution for clients saves you. How long does it take
you then to go from, you know, producing some, you know, $500,000 or $5,000 videos to providing a service, a complete service for your clients? How long did that take? What was the process there?
After I hired the mentor for Facebook ads, it was an until I got things to where they are, where they were actually successful. For me it was about two years and that was two years of learning, not necessarily how to do things, but to it one to two years of me putting the pieces together of what I now do. Before I had looked at it and I built up this business, I was doing one off projects. I was making a an okay income. Then I went and learned Facebook ads, but I didn’t know how to sell it. So for months I sat there with this new skillset and I knew how to create videos. They weren’t the most beautiful or the best in the world, but I was proud of them. My clients enjoy them, so that was good enough. I knew how to create websites, but the thing is you and I knew how to run Facebook ads now because I invested it, but you can know you can have all the skills in the world.
If you don’t have any clients, you’re not creating any value for people with your skill set. So I had to, again, I came to another challenge which was how do I actually go out there and market myself? How do I get people in new meetings and then how do I get people to say yes to this thing that I’m putting together and it was just over and over. I would find a challenge, kind of look for a mentor, hire them, and then fix that challenge. And then how’d you find your mentors? That’s a great question. And in terms of finding them, it, it all came down to, I was looking always on the horizon, always looking. I still am to this day for people who are at that next level who are willing to turn around and sort of give back in regards to what they know works in a specific domain.
There’s a lot of people who can teach you sales, but there’s very few people who can teach you how to sell video plus distribution. Right. That’s something that almost no one is even doing. So I didn’t, I didn’t learn how to do that exact thing. I had to learn sales from someone who is basically selling, I mean auto, auto dealership cars, things like that. He’s the one who helped me craft my sales training and at a higher to help me do that cause he was good at selling cars and so it’s just a constant process of looking for someone who has a proven sort of formula or system in one area and then meshing it to what I wanted it to do and then
find these folks and you just say, Hey, I’ll pay you x amount of dollars to spend, you know, a day or two with me and teach me
that work. Sometimes it’s that, other times it is, they’ll, they’ll be a coach or a consultant and they’ll have a program or something like that that will work and I’ll go from it from that perspective,
right. In doing what you do now. So now you are that person who trains people to, to take their videos and put together these, these programs and to sell them to their clients. And you’re kind of now that trainer, right?
Yeah. Yeah. So we do a lot of training. Right now my business is really a mixture between two things. We run five commercial campaigns for five clients and those are, we can’t, we’re not taking on any more commercial campaign clients. We found a sweet spot where it’s kind of interesting, I learned it from reading a couple books about communication is if you have too many clients, your full time job is just communicating with your clients. You’re not even doing anything anymore. Hmm. Cause you just have too many people to communicate with. So five clients is a really beautiful spot for a small team like ours where we can not have too much communication, do great work for them, they’re happy and it provides an incredible income for my wife and I. And uh, then the rest of our time we spend teaching others how to build their own companies running commercial campaigns. And we do that through next level creators. And uh, that’s really it for now in terms of our offers.
Wow. So, um, what would you do differently if you had to do over?
If I had a do over,
I mean you’re sitting there in the, you know, your nine to five and looking out at the world and seeing it pass by and you, you could do something different. What would you do in something different than what you’re doing now?
Sure. If I could do anything different, it really does. It really is interesting because I don’t know if there’s something that I could have done differently because I wasn’t at the point where I understood what I was capable of. I think all of us innately have infinite potential. We can all be incredibly successful. We all have the ability to learn the skills necessary to get to the next level. But not all of us even know what the next level looks like. Not all of us know or are motivated to get to that next level just yet. And for me, things happened in such a way where when I was at the nine to five job, I was discontent with my life, but I didn’t know anything better until I went to that wedding. When I got back from that wedding and realize that, hey, these guys have what they have because they’re entrepreneurs and they didn’t even get a degree. They didn’t have a degree. They had another man. They just literally built a business from scratch. That right there was my Aha moment that told me I can do something different and that gave me the, the emphasis to leave. So I guess if anything, I would say the one thing I would do different, knowing what I know now is I would, would’ve changed my environment radically a lot sooner.
And so what do you mean by that
environment? US As human beings, we’re very much programmed by our environments, our surrounding area. You know, when we wake up, it’s, it’s an interesting thing if you, if you in your environment like your, your home, if you have junk food, you’re going to eat junk food because it’s there, right? It’s like one of those things, if you want to start losing weight, the easiest way to do it is to get all the bad food out of the House and move your gym to the center of your house. So that way you know you’re going to work out. Um, if you want to make more money than the, sometimes the best thing to do is to remove yourself from your current friend group, remove yourself from where you’re living and go to a place where people are more affluent, more wealthy, where they have different types of conversations. And for a lot of people, that’s a really nervous thing. It’s a really scary thing. But at the end of the day, our environment dictates so much of our behavior as human beings. And if we don’t change our behaviors, there’s no way we can expect our results to change.
Hmm. You know, it’s like I’ve, I’ve told my kids grown up and they’re both out of the house now, but I’ve, I told them, you know, you are who you hang with. If you show me your friends, I’ll show, I’ll tell you who you are. And it’s the same way in, in this Emmy. If I just put people around me who you know, have been mediocre in their life and don’t really have any aspirations to do anything, I’m going to beat the same way. But if I surround myself with winners and with successful people and put myself in that environment and the chances that I’ll be successful or much greater,
that’s very true. So yeah, there’s a lot of truth to that statement. And your peer group, the people you spend your time with are a part of your environment. So again, that’s going back to what are the things within your level of control. And I would have, I would have also done a deep dive, you know, I probably would’ve dropped out of high school to be honest. I would’ve, I wouldn’t have gone, I don’t think that the education I got in those places has there, there’s a huge difference between forced education based in fear and standardized testing and failing and in education based on passion. And I’m a huge believer that if you’re passionate about something that’s, that’s the beginning, or maybe not even passionate, but just curious. Um, you know, a lot of people, especially younger kids, if that’s who, who’s listening today, if you’re don’t know what you’re passionate about but your, some semi curious and you’re kind of interested, you think, oh, making videos for a living, that does sound fun. Or do you think, oh, being a painter, you know, that does sound fun, that you have a far better shot at making a living, doing something you love, then you do making a great living, doing something you hate,
right. And that in and the quality of life is going to be a whole one, you know, different too.
Yeah. Yeah. I mean, the reason that so few people tell you that is because most people don’t do it. And so they say, oh, it’s so hard. But none of them have experience in actually pursuing that. So why in the hell are you listening to them?
Yeah. You know, a couple months, couple actually last year I was talking to a friend or are more of an acquaintance that I met and he was asking me what I do and not said, well, I’m a documentary filmmaker and I get to travel and tell stories. And, and he was like, wow. He’s like, man, I had, you know, I had thoughts of, you know, doing those kinds of things too. But you know, I opted, you know, 25 years ago for a government job and a secure paycheck and in a pension and life’s been just kinda okay and like, that’s Kinda suck. You know, if you had aspirations to do something big and you just decided to play it safe, I guess I’m, I’m not wired that way. So
yeah, ask yourself the question everywhere. Anyone who’s listening to this now, wherever you are, if you’re driving, don’t do this. If you’re not, if you’re hip, safe, place, close your eyes and ask yourself, if you look back at your life when you’re old and if you make it to the point where you’re on your death bed, what would you have had to do for you to say, wow, that was amazing.
Exactly. I read something, I think it was yesterday or someone did this thing were they decided that they wrote down what they would do if they only had three days left, what they would do in their life if they, if they know they are heard. It was three years at the only had three years of their life laugh. If they knew for certain that they only had three years to live, what would you do? And he said it really revolutionize what he did right now and how he changed everything. Yeah. Cause he said, you know, I still had 30 years left, so why not do those things now and create a future that is amazing.
Yeah. All of us, all of us are. I mean most of us probably are under under a hundred years left. What is that when reality, I mean, time flies, time goes by really, really quickly. You can, I spent four years working for the government and looking back on it, it feels like it was a blink. It feels like it was nothing. I don’t have very many stories from that time that I enjoy talking about. However, these past five years, just, it’s where the, uh, hardest five years of my life, the best five years of my life so far. I love the hard work. It’s a part of the journey. And, um, if you don’t love what you do, if you don’t have a reason to sacrifice your time to do the thing that you love, um, or something that you think you would love and that you’re curious about, uh, you’re, you’re really gonna struggle
in your business. What are some of the key takeaways you’ve learned while navigating a completely new life?
Key takeaway number one is the person who delivers the most value wins in the end. You know, if you look at who your offering, what you’re doing, no matter what it is, if you’re creating movies, create the most engaging, entertaining, funny movie, create the Best Work of art that makes people say, wow, create something in terms of a business result. Get your client the highest return on investment with your commercial campaign. If you’re trying to create commuter computers, beat apple, create the best computer or our Microsoft, right? The person who creates the most value, whether that is in the lives of many people at the lower end of the spectrum, so we’re working with lots of people for a very cheap amount or working with a few people, but delivering the most value to those few people and being the premium in the marketplace. Those are the individuals who win the day.
That is awesome. What are some of the some key things, young entrepreneurs or people coming out of college or high school, what should they do to set themselves up for success?
The number one business skill set, the number one skill you need to learn to be successful, I would say is really sales. Sales is such a key thing in our lives. Whether you are, I mean sales comes from how do you sell your wife on going to this restaurant instead of the one she’s wants to go see? You know, it’s how you get your prospect to truly understand the value that you’re bringing to their life and what’s going to happen to them if they don’t invest to work with you or buy your product. Right? That’s the key here. So really mastering sales and, um, that that take away has, has helped so many people. Um, it’ll do wonders for you if you really invest the time to learn it for yourself.
That’s great. What should, what should they not do? Should I not do so that the, that you, things that could maybe hinder my success.
The other thing I would say not to do is, especially if you’re young, don’t think you’re as smart as you think you do. We all think we’re incredibly smart, right? It’s just that other people aren’t as smart as me in this thing. Or I’ve studied this and my parents, I don’t think they’ve studied it. I don’t know. And it, but they do. So you have this inclination, there’s this voice in your head that’s talking to you all day long. You think it’s always right. It’s not okay. There’s a lot of things you don’t know you don’t know. And because of that, the best way to become really smart is to ask for feedback, ask for help, and be shameless. When you ask for help, I don’t know if this is right, what do you think? I’m trying to help here. I’m trying to make people’s lives better by doing this. So can you help me? Can you give me some feedback on what I’m doing?
Boy, that is so, that is so important that I, you know, I, I ask my clients when I produce a video for them, I always ask them for feedback. It’s like, you need to tell me what you hate. Tell me what you like, tell me what you hate so that I can create a better product for, for you. And I think getting feedback and asking for help is so vital. Just last night I was at a, at an event where this guy was speaking is people in recovery, you know, drug and alcohol recovery. And he was like, if you, if you’re in a place where you want to get better, you gotta raise your hand and ask for help and not be afraid to do that. And I think that’s the same thing in business. Um, you know, raise your hands and ask for help. There’s people that will be willing to help. Hmm. So no matter what you’re doing, uh, so what are some of the books, podcast people that have most influenced you?
Well, the, uh, I, I’m a avid. I, by the way, I never used to read as a kid. I didn’t pick up a book. I think I let red cliff notes for every single book throughout high school. Um, you sound like my son and uh, yeah, it’s smart. It’s a shortcut. Guys, do it in high school, do it. It’s worth it. Then beyond that, I would say, um, as soon as I became passionate about what I was learning, I picked up anything. But it’s not what book matters. It’s why you should read a book. So read a book that has the potential to help you with the challenge that you are currently facing. If you want to learn how to make more money, if you want to learn how to, uh, become better at a skill, pick up a book about that and that’s the best advice I can get.
It’s gonna help you the most throughout the rest of your life. In terms of people who have inspired me. There are countless people who have inspired me to not be like them or my old high school friends who still do nothing but drink all day. I’m inspired not to be like that. People who have inspired me in positive ways are entrepreneurs and business owners who I had to fight tooth and nail with to, uh, try to be around and to communicate with and to talk to him, become a friend in their social circle. Many, many people. John Kovak, again, just a greatest friend, uh, and business mentors still to this day. Uh, he’s been the biggest influence for sure since I was a, uh, a young runt. And you’re still pretty young, right? Uh, I would say I am, uh, others, others would say I am. So yes. Very cool. So what’s the next big thing for you? Right now we are working on a very big project. It is a bit closed doors right now. I can’t release what it is just yet, but our goal is to essentially revolutionize the way that this year, within the next 12 months, um, that over 2000 video production experts are growing their companies and doing it in a predictable, consistent manner. So we’ve got a big thing we’re going to be unveiling this month on our, our mission on how we’re going to do that.
Very cool. So where can people get in touch with you or can you read any more about you? So you can head over to my website at Mister Pollock, xavier.com sets Mr. Paul, Xavier, Xav I e r.com or just type in my name, Paul Xavier and you’ll be able to read all about me. Very cool. Paul, thank you so much for taking time to talk with me on the show today. It’s been fun learning more about you and about what you do. And, and thanks for your insights into, uh, getting out of the nine to five job. Happy to help, happy to share. Thanks Paul for spending time with me on the program today. And for all of you listeners, I hope you are doing what you’re passionate about. Life is short and we need to do those things that we enjoy and things that make a difference for our families, our communities, and for the world.
So if you’re in one of those jobs where you may be feeling stuck, maybe it’s time to make a change, maybe it’s time to reevaluate what you’re doing. And if you decided to do that, let me know. I’d love to hear all about. And if you’re enjoying these podcast, be sure to go over to apple podcast and leave a review and then share it with your network. We want this show to get out there to as many people as possible. I have a fascinating guests on the show. Next time Leland Carlson is the first assistant vice president of the dull men’s club. Yep. You heard that right? Boring, dull men, except that his life has been anything but dull. His Facebook group has more than 34,000 members. He’s been featured in an award winning documentary film. His story has been featured on TV and radio shows all over the world.
I had the privilege of meeting Leland a number of years ago in Washington DC and we’ve stayed in contact ever since and he was recently in the area and so we sat down for an interview and we’re going to hear that interview next time on the my story podcast. The my story podcast is produced by Khan Joe Studios in award winning video production company whose focus is helping you tell your story. Visit concho studios.com. Click on the blue, get a quote button and let them know what you need. Then watch your stress melt away as their team does. The magic of producing your next video or film project that’s Convo studios.com telling stories that matter. And if you enjoy the music on today’s show, it’s from my friend drew Davidson. You can get all of his music on iTunes or Spotify [email protected] last, if you have an idea for an interview you’d like to hear, send me a message and I’ll see what I can do. Thanks so much for listening. I’ll talk to you again next week on the my story podcast.