How To Take Your Life & Business To The Next Level By Gaining Momentum Weekly


Transcript / MP3


this is episode four of the Focus Factory podcast. And if I’m looking at you this way and this way, uh, I’m, I’m joined by Paul Jaybrook at DePaul or the second, but the,

the camera that I’m using to record a little bit better than my Imac. I’m recording this off the GH five. So I’ve got my camera here. My screen is over here, so if it looks like I’m playing tennis, I’m really are watching tennis. I’m really not. Um, anyway, so I’m welcomed by, uh, probably now you hear people say it is, but it’s really true. This is probably the smartest guy I know. Uh, and Paul is only 15 years old. He looks like it. Right? How old are you, Paul?

I am 27.

27. Jeez, Louise, he’s got more in his brains as a 27 year old than I’ll have until I’m 84. And you’re going to find out. That’s so true. If you don’t know that already. So Paul just got married. Uh, so

tell us what’s, what’s married life like these days, Paul? It’s wonderful. I must say. It’s great to have a partner who is with you through thick and thin when things are going good and you can celebrate together when things are going bad, to be your cheerleader. They’re helping you, uh, manage the emotional state that you need to be in to keep yourself in state, to get through those difficult times. But I absolutely love married life. I wish I did it many years ago with the exact same person of course, cause we’ve been together for, well, I don’t know. Yeah.

So Paul, just a, again, he got in the past year, correct me if I’m wrong, but got married, moved from Rhode Island to New Hampshire. Uh, the, the business that he has, which we’ll get into in a second, next level creators has continued to blow up. And then, uh, to build more credibility. Just this past weekend, Paul was featured in a entrepreneur magazine on their website or some details that we’ll let Paul talk about rather than me. So it’s been like 2019 has been a great year for you.

First three months have been fantastic. Yep. Um, really last year was overwhelming in terms of, uh, our success is really exciting. Our clients success is what excites me even more your success. Um, and the hundreds of other filmmakers and creative entrepreneurs that we work with. I spent a very fun year and um, yeah, just the other day entrepreneur data, a highlight on us on how we’ve helped, you know, really filmmakers from all over the world, uh, in 2018 to generate over 27 million in sales for their companies. Some of these people being Emmy award winning filmmakers, um, who kind of lost their edge because the market shifted of them and they started to get things back. A people with really big companies, scaling them even bigger all the way down to the person who just bought their first camera and is trying to get that first client, which I know that’s where you were when we first, so yeah, a big spectrum of people, but a lot of fun and a lot of growth, which is exciting. Very, very

so. Full disclosure here. Uh, when I first met Paul, uh, I was just growing my business media by JP who sponsors this podcast by the way. But, uh, so Paul was that anchor that I needed. I was totally floundering. And, um, when I came across Paul, it was a, I’m pretty sure it’s probably off of Facebook, a shocker there and we’ll, we’ll get into that in a second. But, but Paul’s course, uh, next level creators is now on its fourth iteration and his course is chock full of information. If you’re a video creator, I highly recommend Paul’s course. I’ve, I’ve, uh, done a few testimonials for Paul already. Um, and you’ll understand why by the end of this podcast, but is, um, this system is not just in my head, it’s not just for the video creator. There’s so much wisdom that Paul has around how you should be thinking and how you should focus and how you could earn the deal. We’ll talk about that as well. I don’t know that we’re going to have enough time to talk about all this stuff that, that Paul has, that he’s created, but he’s, he’s helped hundreds and hundreds of individuals and not without a great deal of criticism along the way. Right? Paul?

All great things have criticism, right? If you’re, if you don’t have people who are naysayers who say negative things about you, who are jealous, who decide to vent because things aren’t going well in their life or their business right now, and they see someone else doing something different that’s working, you know, you’re probably not doing enough. So yeah, we have lot of criticism. I get every single day, dozens and dozens of messages from people who say negative things. And when you’re encountering that, know that you’re doing the right thing for one and pay attention to the people who are saying good things. So people who you’re actually interacting with in working with and the results they’re getting, cause it will drown out all that crap.

Yeah. So, so let’s be clear. So that the criticism that we’re talking about, we’re not gonna [inaudible] go down this road, but I think it’s something that may be business owners go down. You have naysayers and people that want to blast you and get in your way and tell you that all that’s a bad idea. I think a lot of that’s jealousy. I think a lot of that is just a lack of education. A lot of that is just a lack of wanting to grow. But a lot of Paul’s criticism came because of how much, uh, how many ads Paul has successfully placed out there on Facebook. So give us, give us some numbers, Paul, and you’ll find out quickly why the criticism came with all the good as well.

Well, we, you know, over for ourselves, we spend over a hundred thousand dollars a month in ads, um, across different platforms. Um, but just on Facebook alone, I mean, we can easily be 25, 70,000 a month there. And when you’re hitting a market, um, you know, sometimes it’s called frequency is how many times has one individual senior ad over and over and over again. Um, sometimes the frequency on our ads can be upwards of 30, within a week span. So people will see our ads 30 times different versions of them. And um, you know, I’ll just say this, my video ads aren’t the highest quality. Um, so we get a lot of criticism from many different perspectives. People not liking the core message in the ad. People not liking the quality of the video. People not liking me because I, the way I look, people not liking me because of my age.

And that’s the thing, everyone, when, when there are people out there looking at stuff, most people scam radar skepticism, radar is that an all time high, the first time they interact with you? Right. Um, and if you show them a lot of ads, it’s good because you get to start to break down those core beliefs and actually connect with people. Um, and I know this for certain, a lot of the people who have said negative things about me a year ago now, there are clients and they love us, which is really exciting as well. So it’s just a, it’s a nature of doing paid ads and getting in front of New People.

So I know that, you know, I don’t want to, uh, give away too much of the secret sauce, but I know there’s a couple of things that you’ve developed that you’re, you’re proud of and in one of those is called earn the deal. So, um, how would you describe that to people in a, how could business owners apply some of that thought process to their businesses?

Okay. The whole philosophy of earned the deal comes from really the exchange between you and another individual when you’re doing a sale. Okay. And my thought process on it in the beginning was, well, to really get a sale, you need to become the person who’s worthy, who’s deserving of earning the deal from that client. Right. Then as I started to learn more and more about selling things and products and services, and then I realized pretty much every sale is exactly the same. You need to get the same things from each person. You need to be able to discern, hey, this person has a problem that I solve. Not only that, it’s costing them a lot and they’re really serious about solving it. Then I have to earn the deal by showing them in some way, shape or form. I can help you to solve that problem.

I can give you clarity on that issue, how we can put something in place that’s going to fix that for you. And I have to earn the deal from them. So earn the deal is just a sales philosophy where instead of going in and pitching people on things and selling things and talking a lot and about your product, your service, the concept is how do you earn the deal from your client and how do they earn it from you? Because there is such a bad thing in this world or such a thing in this world is bad clients. And you have to be very cautious in business, especially as a service provider, not to let them into your organization because bad clients will ruin you, um, very quickly. Right? Uh, so in terms of sales philosophy and we’ve put together a sales guide, we’ve got tons of people trained up on it, we trained you up on it. Um, and yeah, we can talk about mindset on earn the deal or how it works really. But, uh, overall that’s been the most effective sales training ever developed for creative entrepreneurs.

So let’s, yeah, I mean, you know this for sure. I mean, I tell this to people all the time, mindset, uh, even though Paul’s course, it’s almost like the human brain. Uh, there’s, there’s so much of it you wish you could take advantage of all of it. But mindset is that 10% of my brain that I’ve used, that I’ve pulled away from Paul. So yeah, if you, if you want to go into some of the mindset, uh, discussions, that would, I think that’d be really helpful for the audience.

Sure. So let’s just go, let’s, let’s keep it on a sales basis other than the deal, because that’s a fun place where a lot of people exist is as business owners and anyone will relate to this, which is number one, sales is not about getting a yes from someone. Okay? It’s about releasing your attachment to getting a yes and putting all of your focus on diagnosing what is this individual actually want their life. And I see so many entrepreneurs make this mistake of really going out there to the market and saying, I see this person. They look like someone in my market that I want to work with, so I should pitch them. It’s like, that’s not actually what you should do. You should look to lead with value in some way, shape, or form and earn. The deal is the whole concept of the conversation is I want to get someone into a conversation that’s valuable in and of itself.

Right? And diagnosis is a very valuable thing. A person who is struggling, they’re sick to their stomach all the time. It’s extremely valuable to go visit the doctor and have them tell you, here’s what’s wrong with you. So I want to run a conversation that feels like that for business owners who are sitting there and they’re struggling and I’m trying to grow, but I can’t and I’ve done all these different things. I’ve read all the blogs, nothing’s working. Get in a conversation with me. I’ll show you how to fix that. I’m going to diagnose what’s going wrong. What are you doing that’s not leading to the result that you want? And that’s the whole concept. First and foremost, for one of the mindset pieces there is release that attachment to the yes, focus all your energy on diagnosing what’s going wrong. Because that in and of itself is highly valuable.

So what, and I love that one of the notions that I’ve started to challenge clients that I’ve been working with is that I think the traditional business models sticks to the traditional budget. Okay. So marketing, we’re going to earmark five to 10% of our sales on marketing. And, uh, and in fact, I, I had a client just today who, who kind of pushed back with that. Well, um, let me get back to you on that. We’re still trying to figure out if we’re going to work with you, we need to take from something else. And so my response was, but you need to consider not not what we’re going to have to take from here, but what value are we going to add to your sales? Uh, what would you say are some ways that people can maybe address that with clients? And again, we’re not talking about just video, but just in general, how can we combat that traditional mindset of, of the budget?

I have a lot of thoughts and feelings about that and I don’t know if I’d be able to get into all of them, uh, in a short period of time because most businesses have a flawed approach to growing their companies. They think in budgets and budgets are like, where do they come from? Especially the larger companies where let’s just say you’re a $50 million, um, you, you produce some type of mechanical machinery. Of some type and you sell it and you’re a $50 million company and they say, we’re going to put $1 million in Q4 towards Facebook ads because we can. It’s like, where did that number come from? What is the result of that? How is it success? How is it tracked? And they have no idea. But they know at Q four they should be marketing because that’s when everyone else is. It’s like, well that’s, to me it’s a really bullshit way to tell yourself that you’re going to go spend 1 million bucks on something.

You’d have no idea if it’s gonna work. Um, so our approach with marketing and sales just in general is that there is no budget. There is a means to achieving a specific result that you want in your business or life. And there are specific ways to reverse engineer how to do that. And that’s what creates what you invest in something, right? And in marketing, there’s a lot of numbers that go into it for a really smart media buying and how to do it and what the right strategy is, what the right channel, the right message, right? The um, the right audience, you’re gonna target. All those things have to be put in place so that way you have a successful campaign. But at the end of the day, if you know how much you are willing to spend to get one client, that all you have to do is multiply that by the number of clients you want. That’s it. That’s where budgets really come into play in any type of real direct response paid advertising campaign. That’s the secret. And that’s why budgets don’t really exist. It’s just how many clients do you want?

Yeah. And so I would challenge anybody who’s listening to what Paul just said. Uh, your immediate, I mean, if you own a large business, your immediate response may be to Bristle with that. Or even if you’re a business and you think it will, I can only spend so much.

I really challenge you to, to marinade on what Paul just said, because if, if the reward is out there and risk is always going to come with reward, but if you’re working with someone who, who you feel can really get you that way, why wouldn’t you take that risk, if you will, to gain that reward, that so much larger? Um, I don’t, yeah, that, that one, uh, that one I, I love to talk about. So let’s go some more, a little bit deeper. The, I mean, the big mindset shift that you helped me with a lot, Paul, was that the way that I think anyone thinks based on how they were raised. And I know you shared a story with thing one time about going to a wedding a one time and how that totally shifted things. So maybe talk about that.

So I, my background is, my father was a mailman. Um, he, uh, retired as a mailman. I’m 30 years. Uh, no one in my family that I knew was entrepreneurial, knew any way, shape or form. My mom, um, love her to death, uh, chronic hippie and, uh, she’s great. I mean, it’s great, but in terms of the money,

what does that look like? Is it when you say she’s a chronic hippie?

She’s a free spirit? You know, she’s, um, she’s definitely where I get the emotional side of myself and uh, she just, she doesn’t care about money in those things, but money tells a story about who you are as well and what you care about. And so, because it wasn’t important to her, she does for many years, she hasn’t had much, and that’s, you know what happens. So because of that, I got to see kind of two polar opposites. Someone who was very dedicated to their work, hardworking, but they never had an entrepreneurial really drive to go and make a ton. So he stayed in the mailman. And then my upbringing was, well, my parents were divorced, so we never really had much money at all. It was always just scraping by. And I went to a schools where no one really had any money. Um, played sports was on teams, but still just nothing where it was like, this is what real wealth looks like.

Um, and then my cousin Aaron and her husband Chuck, they, uh, got married in Florida and I remember my family was so excited to go and then we drove down to this place. And the house, I just can’t tell you like, so there was, the house that we were at was so big that there was a guest house that was bigger than my actual house. But I would say the rooms in the guest house, which had a pool table in the, in the downstairs, they had, uh, a full time shit, like multiple chefs, I believe. Uh, they had a staff of people there just walk here and helping us and they threw this wedding for them. Um, just cause they, they really liked, uh, chuck and I was like, this is incredible. I’ve never been around anything. They had, you know, two yachts wow. And captains there.

And those yachts costing more than like the captains for those yachts that were there to take us out. They made more in salary than I made right in it. I would have to work three years to make what they made in a year. And they were just there for fun. Wow. To me, I’d never been around that kind of thing. That’s wealth and for people to live like that, I had to realize internally the reason I didn’t live like that, the reasons my family didn’t live like that wasn’t a result of where I was from. It was a result of how I was thinking because to me, my friends and the people I hung out with and associated with going and grabbing a beer on a Saturday and Sunday and a Thursday night and a Wednesday night and doing nothing but playing video games and just hanging out.

That was it. Having a job that pays your bills and doing that and just having enough money to go out and grab some drinks with friends. That was success. Um, until I went to that wedding. No, it all changed. I mean it just, it opened my eyes to something else. And um, that can be a really profound thing too. That’s why you know, your environment dictates who you are far more than you think. Um, we are such creatures of habits, human beings, and really any animal. But when you think about it, the fastest and easiest way to make a radical shift in your life or your business is to change the environment that you’re in. And that environment doesn’t necessarily mean where you physically are. It can mean the people you’re hanging out with. It could mean the groups that you’re hanging out in online. Um, it could mean the education and the things you’re consuming. What is in your environment? Are you just watching Netflix documentaries or are you watching trainings on how to do something that you are actually going and implementing? Changing those things in your environment, which we all have control over will radically change who you become as a human being.

That’s uh, that’s some good stuff and it’s, it’s what’s changed my life. I, I can quite honestly say that. I remember walking into a client meeting and, uh, I was going to pitch them a video project and I realized that I was so afraid as a young entrepreneur that I didn’t value my work. And I think that’s probably like a lot of folks out there when they start their businesses. I want to make money, but I’m afraid like maybe profit’s a bad word. Like they’re going to see through me. They, they’re going to think I’m just want to, I just want to get their money from them. And you kind of do, but you still have to provide value and when you realize that your environment, cause I was similar to Paul, like my dad was a body man, my uh, not a bodybuilder, a body man working on the cars and my mom was a church secretary and we didn’t make a lot of money.

So I caught myself going into these meetings going maybe these people don’t have as much money as like my parents did, so they, maybe they can’t afford me. And what I realized, just reminded myself of Paul’s example, that there are opportunities out there for us, provided that we can make that switch, that our background is not like everybody else’s background and the needs are out there and you can provide value to those needs. Then that’s where a business I think can really start to take off. This leads me to another big principle for early deal.

And I want to share it cause I think your listeners will really value this no matter who you are. Small Business, medium, large business. Um, you as a person want to get similar, right? You want some part of your life to improve. Most likely it’s your business cause that’s why you probably listened to this focus factory, right? Um, and a business is a collective of human beings that want to go in a specific direction as well. They want to get something now you, no matter who you are, where you are, what level of skills you have, how big your businesses, the types of jobs you’ve been working on for your entire life. If you see someone out there who is currently at $500,000 a year and you’ve never made more than $5,000 a year and that person wants to get to 10 million a year, okay.

And you have some concept of an idea on how to do that and you don’t make them an offer to help them get there. You have just cost that business owner the opportunity to get what they want because you are too busy judging yourself and judging how amazing that person was and how they would think about you to actually take action in and go out there and make an offer. Yes, you will get filled. No, sometimes perhaps simply having the confidence and courage to go and do that will turn you into the person who people trust doing it.

So, so confidence and I guess like focus. So focus factory came in due in part to, uh, some of, I mean Paul is kind of the Grandpa of this show in a way because okay, this is a word that, that he enjoys as well. It’s a word that, um, I think it’s excellent. Our website where, uh, Warren Buffet and Bill Gates were asked the same question about what contributed to their success and um, focus was the word that they both came up with. So how do, how do business owners, if they’re lacking focus, if they’re lacking confidence, what are a couple of things that you would tell them that they could do on a daily basis? That would get them closer to where they need to be.

That’s a really good question. So, um, there’s a couple of things and I would kinda just take out a piece of paper right now for anyone who’s listening and just write down where does your time go? What does your energy go towards? And oftentimes, if you just start listening now, just think of last week, what were the things that you did? And you list out everything you did and you look at it from a completely honest perspective and then ask yourself, are these actions sure we’ll things that matter. Um, what I found is that no matter who you are, where you are, most of the time, what’s wrong is your goals that you have in your actions that you’re taking are not in alignment to get you where you want to go. And that’s different for every type of individual. So this practice works at any level of scale.

For example, for me, when I first started out and I had no money and I had no idea what the hell I was doing, um, I would write down what I was doing. And I was looking at, well I’m spending time with friends, I am working my nine to five job. I am hanging out, just kinda not around people who have the capability to get me where I want to go. And I think I’m happy but I’ve got these goals. One day I’m going to be rich. One day I’m going to make all this money that kept getting pushed off to the right cause I kept staying in the same activities. Even though my beliefs and dreams are over here. It wasn’t until I started, I looked at those activities and removed a lot of this stuff. I had to cut down on how much I was going to hang out so I could create space for me to do income producing activities, marketing, sales, running a business which is the most profitable thing any human being can ever do ever.

Or in buffet billionaire, he’s gotten 20.8% increase on his portfolio per year for the past few years. Marketing and advertising for my business, 5000% ROI every, I mean sometimes in a given month. Okay. So in terms of getting a return on investment, there is nothing more profitable than starting your own company and learning how to market and sell your your own offer. Um, period. Then, uh, so those activities I realized were out of alignment. Then as I grew, let’s say I got to six figures again, I started to realize my actions were out of alignment with getting to 78 years. I was spending time. Yes, I’m still marketing and selling, but it’s also spending time doing the dishes. It’s also spending time going to the grocery store for two hours and picking up food and then cooking the food. And that took up a full day out of my week. How much can I get a chef for?

Well, you know, 15 bucks an hour over the course of a week, my income producing activities are worth thousands an hour. So why the heck am I doing those things? And again, I realized my goals were out of alignment with the activities I was doing in that kind of analysis on what you’re doing with your hours. I’m in the units of hours that you have. You just need to make sure that those things are in alignment. Um, so you have to do in a practice like that where you write down what you’re doing, where you want to go, and then judge them. And if you don’t know what activities will get you where you want to go, don’t try to figure it out in your own consult someone who’s actually gotten there. Um, and let them tell you, cause that’s gonna well, yeah. Again, the best investment you can make is one in yourself to learn how to do those things.

So like the [inaudible] the takeaway, I pulled away from that amongst a lot of stuff though, was like that, that worst word in the English language is someday cause you can, someday it’s going to happen. Well as some days never going to occur cause you’re gonna, you’re gonna keep putting something else. It’s going to be a little bit more important or so what to see and in your dreams and goals, never going to get realized. So I liked that. Very action focused.

I like that. Make and make your goals real. You know, I, um, I, I plan as if it’s happening, you know, I don’t plan, I see a lot of people who set goals that they don’t believe in for themselves or you know, like there’s that whole thing like make your goals really big and audacious so they scare the crap out of you. I don’t believe in that. I believe in setting goals that

internally I feel empowered to wake up and go and execute to hit cause I know that I can do it. Um, and the funny thing is the more I go at it, the bigger those goals get. Cause I’m learning more, I’m getting better. My first year it was six figures, then it was half a million and I want to seven figures and it happened quicker than I could have expected. But at each time I didn’t set, I’m going to be a billionaire one day. You know, I’m setting goals that are in my gut and in my stomach and with the things that I know today that I just have to execute on, I know I can go and make happen.

And now you’re teaching other people how to do the same thing. Yeah. Yeah. Get serious about that. Yeah. That’s awesome. So what are, what are a couple of things that our audience could do this week? What are some things that they could focus on this week too? Make their business more prosperous, [inaudible], prosperous or, um, make themselves more mindful or more focused in, in their, their daily habits. [inaudible]

that’s a great question. Um, and again, really the highest output activities that an individual can do come back to really self awareness of what you’re, you’re actually doing with your time because that’s what you have to invest right now is um, yes, if you have a lot of money in the bank that you can invest, that’s wonderful. But it’s how you invest your time. Figuring out where to invest that money that matters because that’s how it’s going to multiply and duplicate for you. So analyze what you’re doing, analyze what you’re consuming, analyze what’s in your environment, create a list of it and start being ruthless about subtraction because the things you can remove from your life that you don’t need, that aren’t moving you towards those goals are going to give you the freedom and the space to go and do the things you do need to do. Like getting the right information, hiring, uh, you know, a mentor. If you have a business, hire an employee to come in and run marketing for you. Um, if you don’t know how to market and don’t have any money, hire someone or learn from people online for free. It’ll take you a little bit longer. You can show you how to market yourself effectively and there’s always a way, but you have to create space for you to make that way successful on your journey. And so subtract the things that are holding you back from doing that.

And from that comes a new business model. Um, here in my hometown, we’ve had flooding for the past couple of weeks. I honestly think that that somebody should create a model where you go into someone’s home and you flood the basement so that they have to get rid of all the crap that we all collect. A here’s a blender from 1977. Um, but, but honestly, we, we have, we’ve, we do fill our lives with so much crap and I’m as guilty as can be cause I’m kind of a gearhead. I know that goes against Paul’s philosophy. Sorry Paul. But, but you’re so right. We, we just fill ourselves so much crap and then there’s no space to grow. Uh, and to further ourselves in that money that we’re spending on things that really don’t matter, get in the way of us really growing our businesses or, or taking that much needed vacation break or something along those lines.

Yeah. Yeah. And that’s 100% true. I, I, that’s why in terms of a business model, I think you’re right. Um, it’s, it’s really a part of my business model is to help people see where waste is going. And nine times out of 10, the waste is in time. The way the waste isn’t the way people are thinking about themselves, um, about money, about who they are as an individual and what they’re worthy of are capable of. And, um, those things need to be addressed far before because the tactics and the strategies are easy. Yes, they evolve. Yes, they improved. Yes. Certain things work now that, you know, uh, they work better now than they did a year ago, but that stuff can be learned. It can be implemented very quickly if you can get this thing between, between your ears working for you. Right, right.

So we’re coming to a close, so I want to ask a self serving question, but one I think that will help owners to, when we, when we talk about marketing, and obviously you’ve spent so much money in so much research than you’ve got so much data about the, the empirical evidence around the power of video. What are some of the, uh, the findings that you would share with people and, and why do you think video is continuing to grow? I was at a nonprofit, a meeting just last week where they were providing some, some uh, input a client of mine and their video is more, and their photo links or their posts links combined, you would take those combined and multiply that times four. And that’s kind of where, where we saw the video. Why do you think that it’s continuing to grow and where do you see that going into the future?

Um, so there’s a key distinction I wanna make cause they’re there. A lot of people are huge video proponents out there for business owners. I want to give you a firm warning. Any business owner who’s learning, not all video works. Okay. The right video works with the right message, the right audience. Who’s going to see it on the right platform. That’s what matters. And in terms of where video is going, uh, it’s the most powerful form of communication because it’s the closest thing we have to you knocking on my door and then me opening it up and saying, Hi Jeff. Right? That’s it. It reading something is great. Seeing a picture of something is great, but you have a stronger connection with people. When you get to see them, see their tonality, see their body language, hear how they communicate and hear the words that they’re saying are coming out of their mouth, that is going to be more convincing with the same exact message than if you read it or if you just saw picture. Right? So that’s why it’s becoming more and more powerful. But you can quickly and easily fail if you do not have the right message for your video in front of the right people, you know, on the right platform. Right.

And that’s probably a whole other topic that we might want to get into with fall in the future. Cause that’s really what, what, uh, what his course is. So Paul, for those people who are really interested in, uh, growing their video business and as long as they don’t compete directly with me, um, that’s, that’s actually a little bit of a joke cause, uh, I’m actually shooting this, uh, episode, at least the camera on me. I want to give a quick shout out to my buddy Caleb Hoover at Hoover heights media. He’s another videographer in my hometown. But, but that’s what I love about this community is we’re helping each other grow and there’s so much businesses out there, but if other videographers want to know about you, Paul, where would you guide them?

I just go to Google type in Pollock Xavier. You’ll see me pop up there. You’ll see some of the haters. You’ll see some of the people who have actually worked with us and make your own decision on whether or not these methods make sense to you. Um, and that would be the place to, to really learn more about us in what we do and to see if or how we can help you.

That’s awesome. I mean, and I, and again, I, I’ll give Paul a testimonials, uh, every year, um, myself and other people I know, um, Johnny and I, and a few others out there, you know, w w w we’ve really great businesses where, I don’t know Johnny, but me, you know, go on for like a five figure to a six figure. Uh, w okay. So Paul, you’d say that the average, uh, a filmmaker I think is making about $58,000 a year. Yeah, I think that’s what I saw recently. Um, is that a great living? Absolutely. But is there more out there? Absolutely. And, and I strongly believe and would encourage people to go to Paul because he’s gonna he’s gonna take you to that next level and encourage you to continue to fight and fight and fight. Be Ruthless, be relentless. Um, Paul’s the guy that you want to talk to. So Paul, I just want to thank you from my heart that, uh, the [inaudible]

you were able to carve out some time for us today. Um, I know that anybody listening to this is gonna get heard of information out of this. I just want to thank you. I appreciate it. It’s good to stay focused. So we need you. Thank you for doing what you do. Thank you. Thank you. And Tell Miranda hi. I will tell Sandy I say hi. I will. I will. All right, that’s a, that’s all for today’s episode. Everybody stay focused and we will talk to you soon.


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